Ep. — — Brandon Doyle

Building with AI #2

39 min · 2026-11-04 · 8 chapters

In this episode of Built with AI, Brandon joins Jack to talk about organizing AI work and checking that it was done well.

Jack is moving his agents out of a Slack-style workspace. The threads have no titles, so he has to reread them to see what each agent is doing. He wants tasks, projects and recurring systems on a dashboard that shows when his brands last sent email campaigns.

Brandon will still want to see progress once he can start agents by voice. At his agency, new clients review every ad, and after a few months they skim a batch in seconds. He wants that trust before AI writes his emails. One of his AI engineers sent a New York restaurant group a bug-fix update that Brandon found too formal and too AI-written.

Jack questions the need for specialized agents. He made about 20 sub-agents with different personalities, and one replied that a task was not its job. He wants agents that share skill files and finish the work. Brandon thinks the personalities may be a UI choice for now, one that helps people compartmentalize.

ChatGPT built Brandon a day-by-day plan and race-week diet for his first HYROX competition from his training times.

Jack shows Codex sending each new product image to Slack for his approval. On his jewelry brand, raising the pop-up opt-in rate from about 1% to 10% helped it past a plateau of $40K to $60K a month.

Chapters 00:00 Organizing agent work as tasks and projects 05:04 Seeing the progress of AI work 08:43 Client trust and AI-written emails 15:58 Specialized agents or one general agent 19:15 A HYROX plan 22:39 Marketing as a skill that keeps changing 27:54 AI emails and product images for Jack's brands 35:44 Image ads, coolness and pop-up opt-ins

Chapters